27th of September was establishedWorld Tourism Day as World Tourism Day by the UN World Tourism Association (UNWTO) 1980. The aim of the day is to raise awareness of the importance of tourism for the international community and its positive effects, socially and economically, on societies worldwide.

The theme for 2012 is Tourism and Sustainable Technology: Powering Sustainable Development. Official celebrations will take place in Maspalomas, Spain. Watch live footage of the celebrations here!