“You can’t fix a problem in Iraq with an 8,000 mile-long screwdriver!” proclaimed Terence BrakeTerry Brake in his session on collaboration in virtual teams, at the Conference on High Performing Global Teams. I’d never met Terry before but am a fan of his work – and just like his books – his session was filled with insights and practical information. As he described, no longer do we have a simple ‘work place’ but agile ‘workwebs’ that are virtual and protean. And, a global virtual team consisting of  people distributed across time and space, whose task it is to collaborate, is a form of this. Terry’s session focused on his integrated set of virtual team perfomance indicators…

The economic climate and globalisation has made industries more competitive so it is vital for organisations to have the right international skill set.  With the challenges of new markets, globally distributed remote teams,  the enormous changes happening in the workplace where people of all different nationalities are thrown together and different communication styles across the globe, it’s a sure bet that CULTURAL DIVERSITY is today’s business reality.  Our future clients and colleagues will be more likely to want to do business with us if we can demonstrate an authentic understanding for their culture, business needs and communications styles. You cannot afford to get things wrong!  International managers armed only with easy-to-learn, fast-to-recall cultural dimensions and differences will find themselves stereotype rich and operationally poor in today’s business reality of complex cultural organisations and culturally diverse customers. Ensure a positive difference for your business performance ,as well as for the people within it, by learning how to embrace cultural diversity profitably!