When working internationally, there are certain principles
that are good to remember:
- Acknowledge differences exist
- Understand and analyse why those differences exist
- Appreciate the unique values, beliefs, attitudes, and behaviours of different cultures
- Adapt your behaviour — including your cross-cultural communication style — to meet the needs of others.
- Be sensitive to feedback and adapt accordingly.
When things just don’t seem to be going right… Remember:
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China is a crazy, beautiful, frustrating, enlightening, contradictory, 
wonderful place. But whether you are doing business in China or entertaining visitors from that part of the world, it is important to understand Chinese business etiquette so that you can save ‘face’ and the ‘face’ of others. Watch this instructional video for a good insight into the behaviours you should be aware of…
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Communicating successfully across cultures to multicultural 
audiences isn’t just about the linguistic differences , but rather about the attitudes that lie behind them, and the cultural values that give rise to those attitudes. Most importantly, it is about the true identification of how to adjust your mindset to ‘fit’ others. Here are my tips on how to do so…
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