Cross-cultural differences in colour meanings are sometimes the least of our worries when communicating internationally. I have just finished off an article which is to appear in the next edition of Winning EDGE magazine for the Insitute of Sales and Marketing. In it, I caution marketers to know their target audience as different cultures ascribe various meanings to colours. How easy is it to convey the wrong meaning by getting colour choice wrong? 

White in the west symbolises brides, angels, good guys versus funerals and death in the East; black in the West symbolises death, funerals and bad guys versus a colour for young boys in China and restoring balance in Chakra energy (Indian medicine). Then I went on a hunt to find out more. This is what I found out…

National Foundation Day is a day of celebration throughout
 Japan. Each year, on 11th February, the country remembers its historic roots. National Foundation Day, or Kenkoku Kinen no Hi, has its roots in Kigensetsu, or ‘Empire Day’, founded by the Meiji Emperor in 1873 to honour the Imperial family line and the founding of Japan. However, it is now thought that the Meiji government wanted to raise the profile of the Imperial Emperor and unite the modernising Japan as a nation-state following the abolition of the traditional Shogunate.  Although done away with after World War II, Kigensetsu was subsequently revived in 1966 as National Foundation Day.

History tells us that Japan’s first ruler was Emperor Jimmu, a descendant of the Sun Goddess, who was crowned on 11 February, 660BC. This day is regarded as the founding of the nation. Although this is now considered to be a myth,  it was a strongly unifying idea and lead to the belief that Japan as a nation was invincible.

I was recently sent an email with some amusing photos
comparing overcrowded trains in India and Pakistan (as pictured on the right) with slick, modern trains in other parts of the world. I began to wonder just how stereotypical were these pictures and whether any of them depicted a true-to-life view of train travel around the world. My investigation led to some interesting blogs and some stunning pictures.

Waitangi Day is New Zealand’s national day with celebrations
taking place all over the country.  Every year on 6 February, New Zealand marks the signing of the Treaty of Waitangi in 1840. In that year, representatives of the British Crown and over 500 Maori chiefs signed what is New Zealand’s founding document. The day was first officially commemorated in 1934, and it has been a public holiday since 1974.  Click the links to see photos of Maori dancers: for more information on Waitangi Day: and information on Maori Culture.

One of the world’s largest Māori ceremonial waka (war canoe), the Ngatokimatawhaorua, can be found at Waitangi. The enormous wooden vessel, with room for 80 paddlers and 55 passengers, is an impressive sight on the water. The 70-year-old waka has been refurbished and relaunched for the 2010 celebrations. See photos of the canoe in action

Keynote speaking at International Gala Awards Banquet

The end of the year found me  doing a whirlwind lecture tour in
the Baltic States & Finland. I also undertook some interesting engagements here in the UK, culminating with being the keynote speaker at a Frost & Sullivan’s prestigious Excellence in Best Practices Award Gala Banquet. What interesting people I came to meet running some fascinating businesses. The occassion offered unparalled access to European Industy’s movers and shakers.  Needless to say Christmas arrived very quickly! 

Frost & Sullivan Excellence in Best Practice Awards:
The much anticipated and highly competitive Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

My presentation “Developing Roots & Wings for your Company” explored how businesses can develop a culture of excellence that filters down from the leader to all members of staff. This builds individual self-confidence, self-esteem and self-belief that in turn enables each individual and the organization in turn to reach full potential. This talk covered the need and the ways in which an organisation can adapt for foreign markets to do business with greater knowledge, understanding and success. http://www.frost.com/prod/servlet/meawardsevent.pag?id=171353456

HSBC’s Women In Business Conference
Held in Weybridge, UK, HSBC’s conference also featured Karen Darby
of uSwitch fame as a keynote speaker. Although it was our job to inspire the women who attended to reach their full potential, I certainly received my fair share of inspiration from the audience! One of the main topics being discussed was home-life balance to which I contribute my own story of how I ended up redefining what ’success’ means to me and my observations that in a partnership with children, I believe, one of you has to put home and family first and the other has to put work first. And, I’m one who firmly believes that there is life after children!

Estonia: Export Mentors Club
A welcome return to Tallinn saw my sixth visit to Estonia where I spoke to members of The Export Members Club on behalf of Tallinn City Enterprise Board. My talk was on the topic: ‘Playing to Win: how to raise your game in international markets’.

Estonia: Tallin University of  Technology
‘Communicating Across Cultures’ was my theme for the
lecture I gave to staff and students of the Tallin University of Technology. My thanks go to Professor Peeter I was humbled to find that we had standing room only for the event.  www.ttu.ee

Finland: Tampere University of Applied Sciences  
December found me visiting Finland – a place I love – and my first visit to Tampere. Although a little cold the first snows still had not really arrived. My presentation to staff and students was on: The Implications of Culture on Effective Knowledge Sharing in Multi-Cultural Groups.  http://tamk-en.blogspot.com/2009/11/knowledge-sharing-across-cultures.html 

Latvia: Conference on High Performing Virtual Teams 
The pace was still high energy as I arrived in Latvia to
address a conference whose theme was on High Performing Virtual Teams. The topic for my breakout session was: ‘Knowledge Sharing in Global Teams’. This highlighted that people from different cultures have fundamentally different beliefs about the proper roles of bosses and subordinates, and even about the nature of knowledge itself. Therefore, transferring knowledge is not as straight forward as one thinks.

London: 3 Day MBA
Back to London to deliver one of my ‘3 Day MBA’ courses. These are always enormously satisfying. There is always such a range of people – different industries, different nationalities, different challenges – but with one thing in common: a hunger to thrive in the global market place. Three days of wall-to-wall ideas and solution finding – we are all exhausted but invigorated at the end of the course.

Essex: Education Sector Lunch & Learn
Blyth Eden were the hosts of a special Lunch & Learn session for
educationalists in the Essex region where I was invited to address delegates on ‘How Different Cultures Teach and Learn’. This talk emphasised the differences in expectations about the roles of teachers, students and pupils across cultures, and highlighted the unexpected problems that arise from this.

PASSION for the PLANET Radio Interview
Finally, I got to say my piece on the radio, about the importance of respectful communication in a widely diverse community, when I was interviewed by Chantal Cooke. PASSION for the PLANET is a radio station that is dedicated to ethical living in a very broad approach.

Thanksgiving is celebrated in the USA.

Thanksgiving Day is traditionally a time for giving thanks for the harvest, so is really harvest festival.  However,  in the US and Canada it is celebrated as THE holiday of the year, when everyone tries to get home to spend the day with relatives where a large festive meal with turkey is prepared. Even though Thanksgiving is religious in origin, it is identified as a secular holiday in the modern world. The location and date of the very first Thanksgiving celebration has been a topic of contention. The earliest attested celebration took place in 1565 at St. Augustine, Florida. However, the traditional one occurred in 1621 at Plymouth Plantation.

Find out more about Thanksgiving Day.

11th Hour, of the 11th Day , of the 11th Month.

Armistice & Veterans Day is commemorated, especially in Europe and North America, in rememberance of the ending of the First World War. 11am on November 11th was the date chosen to end formal hostilities. The day is now used to remember all those who have lost their lives during war times. Although not a public holiday in Europe, a one-minute silence is observed at 11am. The nearest Sunday to the 11th traditionally is Remembrance Sunday when town officials place wreaths of poppies on their town’s memorials.

In Poland, 11th November is a national holiday and, besides Remembrance Day, it celebrates Polish Independence Day. In the USA, if Veterans’ Day happens to fall on a Sunday, then the following Monday is declared a public holiday. This is considered to be one of the most important holidays in America. Comemorated in Italy on 4th November.

Read more about USA Veterans Day 
Read more about Polish Independence Day

The Celebration of the Birthday of Guru Nanek is a Sikh Tradition

Sikhism was founded by Guru Nanak, and present day Sikhism is still based on his teachings and those of the nine Sikh Gurus who followed him.  Gurus Nanak is never worshipped as a God, but as a human being held in great respect.

Reformation Day is observed in Germany and Slovenia.

Reformation Day is a religious holiday, which is celebrated in many countries of the world with a largely Christian population. It is celebrated on the last day of October every year and celebrate one of the most important and crucial Reformations to have occurred in the history of Christianity, the Protestant Reformation.

Read more about Reformation Day

Halloween Day is celebrated as a festival around the world.

Especially celebrated by the younger generation, this festival of All Hallowes comes about as a practice followed among the Christian population and has its origins as a Pagan Celtic festival – Samhain. It’s celebrated the night before the Christian Festival of All Saints Day. Adults create laterns for their children made from large pumkins which have been made into ghoulish faces. Children play ‘trick or treat’.

However, in the Nordic countries this is the evening when friends and relatives who have died are remembered. People often go to the cemetary and place lit candles in the snow. The sight of hundreds of candles burning in the dark, illuminated by the white snow is quite a sight.

Find out more about Halloween
Find out more about All Saints Day