
What is Culture?
1. Culture is the heartware of a nation/race/culture; its soul and what makes it tick
2. Culture reflects widely shared assumptions and beliefs about life
3. Culture is so embedded that most people do not and cannot analyse it
4. Culture is what is ‘normal’ around here
5. Culture is learned from our superiors and role models
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Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets. 