If you want to do international business on the web, consider the impact of culture on the understanding, interpretation, and use of your web-site. Things like colour, content, language, and even the tools we use are not accepted around the world in the same way – there are cross cultural differences. Here are just a few things to consider:
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Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets. 