In Central America ‘Machismo’ and the public ‘face’ of a man 
are of overriding importance in this part of the world. Honour and pride, trust and relationships, are the driving factors in business. Status is the motivator. Time is fluid. Women are not regarded as equals and men feel it is their right to make decisions for them.
So far in this section you’ll find the Top Ten Tips for doing business, along with opening times, holiday dates and festivities for the following countries: Honduras, Guatemala, and Nicaragua.
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Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets. 