to see the Cultural Whole.

By Matthew Hill

When we think of “culture”, we may see pictures, remember what we were taught in a geography class in school or think that sophisticated stereotypes represent the values and behaviours of a country and its people.

A large body of culture specialists exist working in this area including – academics, students and practitioners. Some of them are now feeling frustrated or even trapped by cultural oversimplifications. Psychometric tests, models and questionnaires appear to reduce and limit the individual or team being measured…