Terence Brake on Virtual Global Collaboration
Deborah Swallow | September 21st, 2009 in : General, other interesting stuff, working internationally
“You can’t fix a problem in Iraq with an 8,000 mile-long screwdriver!” proclaimed 
Terry Brake in his session on collaboration in virtual teams, at the Conference on High Performing Global Teams. I’d never met Terry before but am a fan of his work – and just like his books – his session was filled with insights and practical information. As he described, no longer do we have a simple ‘work place’ but agile ‘workwebs’ that are virtual and protean. And, a global virtual team consisting of people distributed across time and space, whose task it is to collaborate, is a form of this. Terry’s session focused on his integrated set of virtual team perfomance indicators…
The six indicators are: Cooperation, Convergence, Coordination, Capability, Communication, and Cultural Intelligence. These ‘Six Cs’ help provide those working on global virtual teams with a common vocabulary for talking about, for example, team performance measures, developmental priorities and improvement strategies. This part of his presentation can be found in his book: Where In The World Is My Team, which I thoroughly recommend.
However, it was interesting to hear about his research on what distance does to teamwork. Virtual teamwork encourages individualism and less cooperation, along with perceptions of unfairness and a sense of paranoia that people are deliberately missing you out on communication or deliberately not replying to your emails. It would seem that reduced levels of commitment also contribute to this startling fact: there is a 50% decline in project success when virtual teams are involved!
Currently, Terry is working on a new framework: developing individual adaptablility for working with different cultural orientations. As yet his work is unpublished so it would be inappropriate to review it here.
Tags: global teams, Terence Brake, virtual global collaboration, virtual team collaboration, virtual teams
Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets. 