Europe is now generally defined by it’s 47 countries though
only 27 of them are European Union members and even fewer are in the Euro Zone. Ancient Greece is considered to be the birthplace of Western Civilisation and its legacy has influenced ‘The West’.  However, Europe has its own cultural divides as mentioned below.

So far in this section you’ll find the  Top Ten Tips for doing business, along with opening times, holiday dates and festivities for the following countries: Sweden, Denmark, Finland, Norway, France, Germany, Greece, Spain, Italy, United Kingdom, Romania, Croatia, Bosnia, Macedonia, and Hungary.

The North/South Divide

There is a distinct difference between the southern countries of Europe and the Northern ones. In the south, the pace of business is much slower and unpredictable. Time is to be enjoyed. Relationships and emotions play a large part in influencing the success of business deals. Both Italy and Spain have adopted a more time-efficient/’professional’ approach to business to compete in a globalised world, so cannot be defined by the old stereotype of  ‘maňana.  However, the pace of life is much slower than in Northern Europe. The southern countries are sometimes regarded as not being completely trustworthy; this is because their values-system is about pleasing you and is very different from the rule-bounded north. August is the holiday month.

The Nordic Countries

The Nordic Countries are very different from the rest of Europe in their attitudes and behaviour and it is useful to mention this at the outset. The Nordic region comprises Norway, Sweden, Finland, Denmark and Iceland and their associated territories. (Scandanavia comprises Norway, Sweden and Denmark). They are all driven by a strong work ethic, are exceptionally honest, and are very tolerant of people who are different from them. The two things they deplore are bribery/corruption (dishonest) and tardiness (disrespectful). They believe in working towards the common good and looking after those who are more unfortunate than themselves. However, they are ‘straight’ talkers and this can be seen as being very brusque. July is the holiday month.

Eastern Europe and the Balkans

The speed of thinking and working is a lot, lot slower than in Western Europe.  Although people use e-mail, their use of technology may not be as frequent. It is difficult to get a firm commitment to a meeting; this is a power play. You will be asked to phone on the day, then again later in the morning, and again in the afternoon. A typical response is: “I may be busy, so I can’t tell you now”. Business activity grinds to a near halt during the latter part of July and most of August for extended summer holidays. You need to know how to get around the gatekeepers. Bribing is common place and people are suspicious of you if you do not participate. Don’t get frustrated at the amount of time spent drinking coffee during the working day.

In Central America ‘Machismo’ and the public ‘face’ of a man
are of overriding importance in this part of the world. Honour and pride, trust and relationships, are the driving factors in business. Status is the motivator. Time is fluid. Women are not regarded as equals and men feel it is their right to make decisions for them.

So far in this section you’ll find the  Top Ten Tips for doing business, along with opening times, holiday dates and festivities for the following countries: Honduras, Guatemala, and Nicaragua.

Australia and New Zealand follow western business practices,
place heavy emphasis on individuality and adhere to the ‘norms’ of British business. People speak of Australia as being very ‘out going’ and relaxed, whilst New Zealand is seen as being rather like Britain was twenty years ago. Few Aussies/New Zealanders people speak any other language than English though there is a large East Asian immigrant community in Australia.In terms of language, aA very distinct accent and slang has developed ‘down under’ which can be difficult for non-native speakers of English, used to American T.V., to understand. Best times to visit on business are February to May or October to November.

In this section you’ll find the  Top Ten Tips for doing business, along with opening times, holiday dates and festivities for Australia and New Zealand

Africa is such a huge continent with a great cultural mix that 
generalisations would be too sweeping to be of any value.  However, be aware that a colonial past has influenced many countries in the way they conduct business and make decisions, and form attitudes. The main colonists were the British, Dutch, French, and Portuguese. Resurgent African traditions, old world ways, and newly found independence are creating new and exciting business cultures. The overriding criterion for successful business transactions is a well-founded relationship. Commissions, tipping and ‘oiling the wheels’ (bribes) are common practices in most parts.

So far in this section you’ll find the  Top Ten Tips for doing business, along with opening times, holiday dates and festivities for the following countries: Egypt, Zimbabwe, South Africa, Mozambique, Kenya, Senegal, and Nigeria.

The Finnish-British Chamber of Commerce organised a lecture together with the traditional Shrove Tuesday Lunch at Garbo’s Restaurant with over 30 participants.  Dr. Deborah Swallow, a cross culture specialist from 4C International Limited, gave us a presentation on how to present internationally.

According to Deborah Swallow presenting to international audiences has its own tricks. One should always keep in mind the expectations of the audience. Cultural differences in the audience affect greatly how people react to the presentation and whether or not the message of the presentation is received.

According to Dr. Swallow adapting your way of presenting according to the audience is the key in communicating the message properly. Understanding the differences is important because we need to meet the expectations of our listeners. Whether we want to sell a product or a service or introduce a change in working practices, we need to create rapport with our target audience.

The history of every culture shapes the way of communication for example; many of us can for example recognize the basic difference between the Finns and the Brits. Finns as Members of Nordic countries are concentrated on fact-based propositions while a British audience is instead eager to hear the benefits offered to them. In Nordic countries the communication is very informal when in the UK the titles are very important. A Finnish audience is also much quieter compared to a British one.

An audience is rarely an example of the two extremes, but rather somewhere between them. But one should be aware of whether your audience comes from an individualist or collectivist background, whether they think conceptually or associatively, and whether their language is expressed by doing, thinking or being.

According to Dr. Swallow Finnish people are seen to rely rather on logic with their attitudes and thinking than with emotional appeals. One should still keep in mind that emotions are an important part of communication in many cultures. For instance with Latinos you’ll have to win the hearts of the listeners instead appealing to their logic. Americans love giving powerful and emotional presentations. They aim to tell stories that appeal to the listener’s emotions. “Tell a story to your audience because it will last more than facts”- they believe.

Dr. Swallow also gave us few good tips of the usage of humour in international presentations. In the USA it is common to start a business presentation with a joke and it is a good way to break the ice. The French enjoy playing with language and admire those who can make linguistic jokes in French. In Britain humour is often used to connect with the listener and to create a rapport or to soften a conflict or a crisis. In contradiction, Germans dislike humour in serious business contexts and in Japan humour might be seen as a lack of respect for the situation.

However, Dr. Swallow advised us Finns to appeal to the minds and hearts of our international audiences and to keep in mind that being different does not mean being better or worse!

Finn-British Chamber of Commerce (published March 2009)

We all know the Far East is THE place in the world to buy fake Rolex watches, fake designer clothes and FAKE anything – but why is that so? Is it because of their cheaper manufacturing arm or could there be another, deep-seated reason?

Unfortunately, many western companies dealing with the Far East have learned to their cost that the region has a very different take on Intellectual Property  from people in the West. Confucius, the world-renowned great thinker in Chinese intellectual history, passed on a moral and ethical code that has long influenced the ways of that part of the world. He believed that ideas once in the public domain and belonged to everyone – so ideas written down belonged to humanity. So the Chinese have never grown up with the concept of copyright. In reality, IP wars can be argued to be the tussle between the intercultural dimension of Individualism and Communitarianism. Knowledge and ideas are seen as one’s own indivuidual property in the west. Not so in the East. So, cross-cultural differences exist.

 Having studied psychology for a little while, I was always quick at jumping in to argue that the ‘universal theory’ that I was being taught really was not universal  – I knew too much about cross-culture.  My exasperated teacher acknowledged the validity of my claims but explained I had to learn to walk before I could run and that we would (eventually) study the impact of culture.

However, in recent years, culturally oriented psychologists have sought to show that emotions are  “not the direct outcome of physiological or neurological mechanisms…[but] are always situated and embedded in specific cultural contexts. Accordingly, they are fully saturated with cultural meanings.”

One thing I didn’t learn back then and have been delighted to encounter is some research on the cross-cultural differences in the concept of happiness via Mind Hacks. So, are there cross-cultural differences in happiness? Apparently, yes. And the differences are all to do with cultural variations in the perception of the self.

For North Americans and Europeans, happiness tends to be defined in terms of personal achievement and happiness is best predicted by self-esteem. For East Asians, happiness tends to be defined in terms of interpersonal connectedness and happiness is best predicted by how well embedded the self is in a social network.

Again, as interculturalists, we are reminded of the Individualism-Collectivism dimension of culture. However, when talking about Collectivism and social harmony I somehow hadn’t managed to make this deep connection with happiness.

 The West has a strong belief in independence and autonomy of the self (Individualism). The self is believed to be the centre of thought, action and motivation and happiness is to be found in personal striving. “Happiness is likely to be constructed as personal achievement”.

For East Asian cultures, the self-in-relationship-with-others (Collectivism) is believed to be the locus of thought, action, and motivation. Individuals in these societies are highly motivated to adjust themselves to fit into pertinent social relations. Commitments to social roles, social obligations, and readiness to respond to social expectations are all manifestations of this socially oriented motivation for realizing an interdependent self. Happiness is to be found in  positive social realtionships and mutual sympathy. “Happiness is constructed as realisation of social harmony.”

The research concludes that emotions are  “are fully saturated with cultural meanings.”

Footnote: aim of research to re-evaluate the common understanding of emotions as biologically determined and therefore universal, regardless of where or by whom they are experienced. Particpants in the research were East Asians (represented by Filipino and Japanese participants) and European-Americans (represented by people living in the US). For more information on MindHacks the book by Tom Stafford and Matt Webb and blog. 

Having had a client whose blueprint for a very hush-hush new radar system was copied and manufactured by the potential customer they were in discussions with in the Far East , I’ve witnessed the problems connected with holding on to intellectual property rights. (See below two new books on the subject). That incident happened over ten years ago and still other similar battles are erupting all over the globe.

The scope of the problems surrounding intellectual property rights in our globalised world is vast – how far can copyright and patent-holders go in preventing others from taking their property? Intellectual property protection is not a field of bright lines and clear rules. And, the economic consequences of the dispute are also immense.

When working internationally, there are certain principles that are good to remember when things just don’t seem to be going right. The principle one is:

Don’t take things personally! This comes from personal experience…

What is Culture?

1. Culture is the heartware of a nation/race/culture; its soul and what makes it tick

2. Culture reflects widely shared assumptions and beliefs about life

3. Culture is so embedded that most people do not and cannot analyse it

4. Culture is what is ‘normal’ around here

5. Culture is learned from our superiors and role models