• Treat business card giving with more respect.
• Your card is your ambassador; a cheap and nasty one says the same about you. A poorly designed and badly printed card will help to make you appear cheap and nasty too. Invest in decent cards.
• If you don’t already, start to carry business cards everywhere you go.
• Carry spare business cards in your bag, briefcase, and even in the glove compartment of your car.
• Keep your cards in a particular pocket or the same place in your bag so that you can retrieve one without difficulty. Put all ‘incoming cards’ into a different pocket or a different place in your bag.
• Consider putting your photo on your card – it helps people remember you when they flick through their card collection. Rather than a boring head and shoulders shot, use something that shows you being active or doing your job.
• How about including on the back of your card, a brief summary of what results you or your company provides its customers? In other words, sell the benefit and emphasise the pain that you provide the solution to.
• Add “We met at…” This allows you or the recipient of the card to add details of your meeting. This can help your contacts remember you more clearly.
• If you perform a number of different job functions – have different cards. If you are self-employed, rather than including what you do – just use your name. Your card will have wider usage.
• Perhaps include on the back too. “Please keep this card for reference or pass on to a colleague”.
• If someone is particularly interesting when you meet them ask for two cards. 
• Discard any out of date business cards and have new ones designed and printed.

Source: my thanks to Roy Shepard www.royspeaks.com and his excellent book “Meet, Greet & Prosper”

Find more information about cross cultural differences in the exchange of business cards by clicking on the following links:

Top Ten Tips on passing business cards with cultural fluency

Japan: everything you need to know about business card ‘meishi’ etiquette

U.S.,  Britain, Australia: Business Card Etiquette

The art of business card giving: an East West perspective

Tags: business card exchange, cross-cultural communication, get more business from your business card

This entry was posted on Saturday, August 22nd, 2009 at 8:44 pm and is filed under cross-cultural communication, General, working internationally . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.