A recent piece of research with one of the UK’s best
known companies provided us with a fascinating statistic: that only one third of staff prefer to receive communication in a read-only form. Of the rest, over 40% prefer to receive it in an audio-visual form, whilst the remaining 25% want to interact with the content theyreceive by either discussing it locally with colleagues or more widely with other communities across the organisation. But despite this spread of preference, read-only remains the dominant form of internal communication. One of the most striking aspects of the research …

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This entry was posted on Wednesday, March 16th, 2011 at 1:22 pm and is filed under cross-cultural communication, General, other interesting stuff . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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